You've just placed your first order, now what?

1. Make An Announcement to Your Members and Coaches

Use your usual way of communicating (e.g Facebook, newsletter or blog) with your staff and members to let them know you have decided to stock Blonyx. Let them know your honest reasons and your experiences with the products. Provide them with links and downloads, etc. so they can do their own research on the products too.

Sample Wholesaler Announcements:

  1. Announcement Blog Posts:

  2. Announcement Email Samples
  3. Announcement Social Media Posts

PRO TIP:

Allow members to reserve the product before it arrives. This gives an impression of potential scarcity and will be a visible indicator of demand that other members will see. It keeps the public conversation going. Get a Pre-Order Form here:

Looking for help promoting to and educating members?

2. Educate your Coaches and Staff on Blonyx

Make sure your coaches and staff know as much about the products as possible, perhaps even encourage them to try them. Your staff will get questions about the products from members so this is a vital step in ensuring your coaches can answer any questions thrown at them.

PRO TIP:

Give your staff cost price on the products to encourage them to use it. You won’t lose any money and will quickly turn them into advocates. You and your staff are the most influential people at your gym and people are always monitoring what supplements they use as guidance.

Looking for more information to educate your coaches and staff?

Your order has arrived, now what?

3. Hang the Blonyx Banner

The banner will spark your members' curiosity, get them asking questions and show your endorsement for the product. See how some other Wholesalers have done it.

4. Make Use of the Posters & Cards

High traffic areas, at the point of sales, and where your members hang out are great places to display more detailed information on the Blonyx products. Put the posters on the wall and the product cards out in these busy stops to ensure they get seen. Help your members educate themselves.

PRO TIP:

We created a digital version of the Product Cards if you want to share on with your members and coaches or in your social posts. Find them here!

5. Display the Product Where Your Members Can See It

Set up your product where it is visible and accessible so it stays top of mind. Members are more likely to buy if they can see what you have in stock and it's easy for them to ask questions and purchase. Looking for inspiration? See how others have done it!

You've followed all the steps, what's next?

By now you should be set up and starting to sell Blonyx to the people that benefit from it the most. Key next steps to success as a wholesaler include keeping the momentum going on educating your members and coaches, promoting to the gym as a whole, and using your rep as a key resource in helping drive interest. Click the links below to take you to the resources you need the most: