Blonyx Athlete - Ambassador Program - Guidelines
Our Athlete Ambassador Program is a two-way street. It's about supporting a brand you love by using your influence to engage, educate and promote to those around you. They will ultimately buy our products as a result, and hopefully end up sharing your love for our products.
In return we provide you with support to help you get where you want to go. You will get Blonyx products at a huge discount or even free; get free apparel, and if you can demonstrate enough influence, generate regular income and be rewarded with gifts for your performance.
Over the years we have fine tuned our sponsorship program to the point where we can quickly identify those with genuine influence. Contrary to belief, it isn't the best athletes, or those with the biggest social media following. The secret is in the role you play in your community and how good you are at communicating your message. Are you an influencer?
Before you apply, think of the following:
1. Do you believe in our products?
We only sponsor athletes who have a history of using our products and that truly love the Blonyx brand. We want to know that you are truly interested in working with us because Blonyx is a brand you stand behind. Is Blonyx a brand you truly believe in? Would you be happy to be associated with Blonyx? Would you like to actively promote Blonyx to others?
2. Are you an influencer?
Do you get regular questions from those around you? Questions on your training? What products to use? Which lifting shoes you like? Do people copy your style, habits, or routines? Do you actively teach, educate, improve or impact those around you? If you do, chances are you’re an influencer in your community.
3. Can you leverage your influence?
Being an influencer is not enough if you don’t know how to leverage your influence. Talking about your awesome new lifting shoes, paleo recipes or WOD shorts to those around you comes naturally, right? You should naturally think about and recommend our products in the same way. If suggesting products you love to the people around you makes you feel uncomfortable, then you simply aren't ready to leverage your influence as a sponsored athlete.
4. Are you willing to put work into this relationship?
The two-way street thing requires you to put in the continual effort to support our brand. Our support for you will not wilt over time, and neither should your representation for us. Be prepared to put in time on a very regular basis to support and promote us – Social media posts, telling your training partners about Blonyx, rocking our apparel at competitions, or talking to your gym-owner friends about Blonyx. This is the sort of weekly representation we are looking for.
5. Who does not make a good Ambassador?
As a company we generally focus on athletes, coaches, and influencers in the athletic and sporting community. We tend to stay away from aesthetic disciplines like body building and modelling as we are a brand that focuses on athletic performance. In terms of personalities, we don't sponsor athletes who approach us wanting to enter into what we call a professional athlete sponsorship deal (the type of deal where an athlete represents our brand in return for a large payment). We feel that this form of sponsorship goes against our values, as the money being offered taints the genuine advocacy of our products.
6. Who makes a great Ambassador?
We are interested in sponsoring anyone who has influence and stands by Blonyx. Influence can come a number of different ways:
- Do you have a well read blog that aligns well with our brand?
- Do you coach at a large gym and are always engaged with your community?
- Are you an athlete who has a great following on-line and off-line?
We have found that those with real influence often don't think of themselves as being suitable for sponsorship. If you're unsure and want an opinion, drop us a line!
7. Our program and expectations
Our program is very simple - What you will get out of the program will match what you put into it. We actively measure the impact of your influence, and rewards are based on that. We also pay for your time if you work with us on projects that contribute to the growth of the Blonyx brand; This could be blog writing, social media pictures, participating in photo shoots or supporting us at an event.
We hang our hat on communication, consistency, and integrity:
- Have ideas or feedback? Going to a competition? We want to know about it.
- We ask that your advocacy of Blonyx products remains consistent, through regular conversations and social media posts
- We want to maintain integrity on our word, so as to remain aligned with our values
Applying to the Blonyx Athlete Ambassador Program
To apply to the Blonyx Athlete Ambassador Program, please fill out the form below. If you have any questions on the program, please feel free to contact us.